With more than 17 available toppings, Pizza Hut says its new Tastemaker deal—in which customers can choose up to three toppings on a large pizza for $10—provides 680 distinct combinations.
Naturally, if you were to translate that figure into months, you’d get about 22 and one-third, which is precisely why Pizza Hut is heralding the launch of this deal with a limited edition 22.3-month calendar.
The 62-year-old quick-service restaurant said each day will feature a different topping combination to “give fans months of mealtime inspiration.”
Each month, on the other hand, includes “imagery inspired by the funniest, most absurd and overused calendar tropes, but reimagined through the eyes of a pizza lover.” Here’s a peek inside:
Pizza Hut is giving away exactly 680 of these calendars starting at 3 p.m. ET on Sept. 9 to the first rewards club members to order Tastemaker pizzas through the app. (Although Pizza Hut cautions “greatness does take time so it will be a couple months.”)
It’s a lighthearted way to stress the breadth of the offering in comparison to other meal deals, which the QSR said offer more limited choices.
“At Pizza Hut, we’re all about providing a great value on the pizza you actually want,” said CMO George Felix in a statement.
The QSR also debuted new creative from GSD&M to get the word out about the $10 deal, which a spokesperson called “the deal to end all deals.”