UK Supermarkets Are Selling Frozen Food Pick ‘N’ Mix

Adella Miesner

Twitter users are discovering the existence of frozen food pick ‘n’ mixes – and some are not sure what to think. Snaps of the help yourself frozen food system were shared in a tweet which racked up more than 33,300 likes. The photos show an array of carb-heavy goods on […]

Twitter users are discovering the existence of frozen food pick ‘n’ mixes – and some are not sure what to think.

Snaps of the help yourself frozen food system were shared in a tweet which racked up more than 33,300 likes.

The photos show an array of carb-heavy goods on offer, including chips, wedges, Yorkshire puddings, roast potatoes and hash browns.

The grub in the picture is from frozen food supplier Field Fare, who says it came up with idea of ‘scoop-your-own frozen food’ 40 years ago – with the aim of customers bringing their own reusuable containers to the shop to reduce plastic waste.

As the viral popularity of the tweet reflects, many people were blown away by the frozen food pick ‘n’ mix:

However, while many clearly agreed that a pick ‘n’ mix of frosty fried potatoes seemed like something dropped straight from the year 2050, others pointed out that they’d been around for ages, with supermarket Iceland adopting such a system back in the 1970s.

​You Can Now Order Pick 'N' Mix Quality Street Tins Online
published at3 days ago

So it seems the human race can be divided into two camps: those that are aware of frozen food pick ‘n’ mixes and those who have been living in ignorance.

Is now the time though for a huge rise in frozen food pick ‘n’ mixes, unifying us all in tasty awareness? On the one hand, the need to reduce packaging waste has never been greater. But then on the other hand, pick ‘n’ mixes and buffets and the like aren’t really in vogue mid-pandemic.

Frozen food for thought, anyway.

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