Twitter users are discovering the existence of frozen food pick ‘n’ mixes – and some are not sure what to think.
Snaps of the help yourself frozen food system were shared in a tweet which racked up more than 33,300 likes.
The photos show an array of carb-heavy goods on offer, including chips, wedges, Yorkshire puddings, roast potatoes and hash browns.
The grub in the picture is from frozen food supplier Field Fare, who says it came up with idea of ‘scoop-your-own frozen food’ 40 years ago – with the aim of customers bringing their own reusuable containers to the shop to reduce plastic waste.
As the viral popularity of the tweet reflects, many people were blown away by the frozen food pick ‘n’ mix:
just showed my partner and I wish he didn’t have my phone so I could have taken a pic of his face, this is something else!
– Zara (on hiatus) (@zaranosaur) October 6, 2020
This is glorious. Maybe the sweet potato fries will be gf? Hopefully all British hash browns are as well, and it can be a rare source of national pride?
– OK(e)toberfest (@KKBeeptal) October 8, 2020
honestly would so take a mad bouquet of wedges, chips and hash browns rn
– Kimberley Bond (@0xKimberley) October 7, 2020
Jesus, the future’s here and its carb filled. Where is this?!?! I need to go.
– Rosie Ryves-Webb (@princessrosier) October 6, 2020
However, while many clearly agreed that a pick ‘n’ mix of frosty fried potatoes seemed like something dropped straight from the year 2050, others pointed out that they’d been around for ages, with supermarket Iceland adopting such a system back in the 1970s.
I hate to be the annoying one but this was actually the original concept of Iceland when it first opened in the 70s
– Candice (@CandiceAmberL) October 6, 2020
How is this new? Have you people never spent a hungover Sunday walking around a garden centre. They are in every one & always overpriced.
– GΔZ WILLIAMS (@Gazzz_Williams) October 7, 2020
Doesn’t every town have a shop like this? There are several near me and some are posh farm shops.
– Matt Crivelli (@MattCrivelli) October 6, 2020
This is literally how Iceland started!
– hayley (@Hayleybepbo2) October 7, 2020
Yep, agreed, it’s how Iceland started, hardly 2050
– Phill Carter (@Phill748) October 7, 2020
the farm shop near my parents’ house has done this for years and it fascinates me to no end lol
– emma (@emmatranter_) October 6, 2020
So it seems the human race can be divided into two camps: those that are aware of frozen food pick ‘n’ mixes and those who have been living in ignorance.
Is now the time though for a huge rise in frozen food pick ‘n’ mixes, unifying us all in tasty awareness? On the one hand, the need to reduce packaging waste has never been greater. But then on the other hand, pick ‘n’ mixes and buffets and the like aren’t really in vogue mid-pandemic.
Frozen food for thought, anyway.